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Zakaria Berrada
Zakaria Berrada

New Forecast Era

This is not a tutorial. It's a working hypothesis, and I’m throwing it here to stress-test it with those who’ve been building capacity models for years.


Let’s assume:

*I know the size of my client base (active, concurrent, potential)

*I know their propensity to call, broken by segment and intent

*Each intent has a defined AHT, and I can model customer patience (max wait time before abandonment)

*I can simulate temporal behavior, either random, or shaped by influence (ex: green queue = more likely to call)

*I integrate SVI/deflection capacity, small-effect behaviors, and marketing event impacts

*I use this to calculate the actual workload, and simulate agent coverage not through Erlang, but through human behavior


In other words: I care how many calls come in, why, when, and how people choose to engage.


If an agent can’t swap a shift without occupancy/Coverage approval, why should a customer call blindly without seeing queue status?


This model replaces Erlang with:

-Behavior-based volume simulation

-Deflection-adjusted workload

-Real-time customer influence logic

-SLA risk modeled through tolerance, not abstract queuing


 ¿ Is it perfect? No.

 ¿ Is it operational? Could be.

 ¿ Is it better than pretending call arrivals follow exponential laws from telecom legacy math? Likely.


If you’ve been in the field long enough to challenge Erlang, you’re my audience. Comments and contradictions welcome.

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