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LIVE WEBINAR
11th Feb, 2026, 12PM ET

Rethinking Shrinkage: Where Assumptions Create Operational & Financial Exposure

A leader-level discussion on uncovering the hidden risks in your staffing plans, cost forecasts, and service commitments.

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What We Will Explore

​Shrinkage is one of the most influential drivers of contact center performance, yet it is often treated as a single, blended assumption. For senior leaders, that simplification can quietly introduce risk into staffing plans, cost forecasts, and service commitments. â€‹When assumptions don't match reality, the gap quietly creates exposure. Staffing plans fall short, cost forecasts drift, and service commitments come under pressure.

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In this session, Cinareo is joined by experienced contact center practitioners Zakaria Berrada and Les Nichols to examine shrinkage through a leadership lens. We will move beyond the basic definitions to explore how seemingly reasonable planning decisions can create unintended operational and financial risk.

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Why shrinkage assumptions matter at the leadership level

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Productivity Gap: Visualizing why 40 paid hours does not equal 40 productive hours.

Understanding where the shrinkage risk actually sits in the contact center

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Shrinkage in practice: A leadership perspective

Exclusive Giveaway

All attendees will receive early access to the Cinareo Shrinkage Diagnostic, a tool designed to help you assess the maturity and risk level of your current planning assumptions.

Who Should Attend

This session is designed for decision-makers who approve, manage, or rely on contact center planners:

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  • Senior Contact Center Leaders: To understand the cost and service implications of shrinkage.

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  • VP/Directors of Operations: To gain visibility into where operational risk is concentrated.

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  • WFM & Planning Leaders: To validate their models against industry realities.

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We encourage leaders to attend alongside their WFM or planning teams to establish a shared language around risk.

Registration

Speakers

Zak
Zak
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