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Rethinking Shrinkage: Where Assumptions Create Operational & Financial Exposure

  • 3 days ago
  • 1 min read

A leader-level discussion on uncovering the hidden risks in your staffing plans, cost forecasts, and service commitments.




What You'll Learn

Shrinkage is one of the most influential drivers of contact center performance, yet it is often treated as a single, blended assumption.


For senior leaders, this simplification quietly introduces risk into staffing plans, cost forecasts, and service commitments. When assumptions don’t match reality, the gap creates immediate exposure: staffing plans fall short, cost forecasts drift, and service commitments come under pressure.

In this session, Cinareo joins experienced contact center practitione

rs Zakaria Berrada and Les Nichols to examine shrinkage through a leadership lens. We move beyond basic definitions to explore how seemingly reasonable planning decisions create unintended operational and financial risk.


Forecasting Assumptions

Why shrinkage assumptions matter at the leadership level

Growth

Understanding where the shrinkage risk actually sits in the contact center


Call, Time

Visualizing why 40 paid hours does not equal 40 productive hours.

Thinking

Shrinkage in practice: A leadership perspective



Who Should Watch


This session is designed for decision-makers who approve, manage, or rely on contact center planners:

  • Senior Contact Center Leaders: To understand the cost and service implications of shrinkage.

  • VP/Directors of Operations: To gain visibility into where operational risk is concentrated.

​​

  • WFM & Planning Leaders: To validate their models against industry realities.

We encourage leaders to watch alongside their WFM or planning teams to establish a shared language around risk.


Speakers


Zakaria Berrada

Zakaria Berrada

Consultant WFM, Performance & Reporting

WFM-Z

Les Nichols

Les Nichols

Supervisor, Customer Care Operations

Enbridge

Mark Alpern

Mark Alpern

Co Founder

COO

Cinareo


Smiling woman with crossed arms in a black blazer and blue shirt, leaning against a white wall. Simple, professional background.

Karen Elliott

Co Founder

CEO

Cinareo


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